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How Important Is A Marketing Plan For Your Book?

Submitted by on March 22, 2011 – 1:04 pm

Many new and aspiring authors believe that once they have written their book and it has been published, that it will somehow sell itself. However, this is far from the truth. With the advent of self-publishing and POD, there are thousands if not millions of books for readers to choose from, and getting readers to choose your book to read is not as easy as you might think. It is simply not enough for an author to publish their book and then sit back and hope that the fact that it is on their publisher's website, or Amazon, and B&N will be enough to draw readers in. Creating and utilizing a marketing plan is key to selling books. If you don't have one, then your book could sit in obscurity and sell very few if any copies. Also, the danger of having a low selling book if you went the traditional publishing route, is that your publisher may return the rights to you and take your book down from their website. Most publishers these days, particularly the smaller e-pubs make it very clear that they expect their authors to market their own books. It is often a part of the contract that you will sign. If you're self-published, then you simply will not sell books which can be discouraging enough to keep many talented would-be authors from trying to publish future books.



So how important is a marketing plan for your book? Very important if you want to sell books and be successful as an author whether that is as a self-published author, through traditional means.



Creating a marketing plan is not as difficult as you might think. Here are few tips to get you started.



1. Know your target audience. If you're writing self-help, or spiritual books, you don't want to target romance readers for example.



2. Be consistent. Choose promotional ideas that you can do on a regular basis. For example, post excerpts from your books to different reader's groups twice or three times a week.



3. Plan to offer the occasional freebie whether that be through a monthly contest or just something that anyone can download from your website.



4. Don't be afraid to experiment and try new things. If something doesn't seem to be working then try something else. A marketing plan should be constantly evolving. If your marketing plan begins to get stale go through it and make changes as necessary. Doing so from time to time will help you to draw in new readers.



Having a marketing plan is key to selling books. If you want to be a successful author then you really do have to have one. If you're having difficulty getting started, let the professionals at HeartFelt Promos get you started. We would love to assist you with creating your marketing plan today!